Operations
Agile Methodology
Design Leadership
Design Ops
Info Architecture
Project Management
UI & Visual Design
User Testing
UX & Market Research
Whether designing or leading, I strive to always incorporate the following tenets into my approach and process:
03
Lean on documented processes, single sources of truth
04
Collaborate and communicate across teams, always
2025, 2013
Asian American International Film Festival
Lead Designer
Developed visual theme and branding for Asian CineVision’s 36th and 48th annual film festivals, overseeing a team of designers on execution across digital and print distribution channels.
2021-24
Rapptr Labs
Chief Creative Officer (2023-24)
Director of Design (2022)
Senior Product Designer
Built and led product design team, established design ops and SOPs, and acted as Scrum Master across all design engagements. Led VIP product work and Rapptr rebrand efforts, while also overseeing recruiting, HR, biz dev, and cross-channel brand implementation.
2016-21
Cadent (fka AdTheorent)
Senior Designer (2018-21)
Brand Designer
Led AdTheorent's rebrand and created collateral for sales, marketing, creative, and strategy arms. Partnered with agencies to concept, build, and launch rich media ad campaigns for brands like Air Canada, Bose, Harley-Davidson, VH1, MTV, Titleist, and the U.S. Dept. of Defense.
2014-15
Lumenary (fka Hyperion)
Senior Designer
Provided branding, art direction, product design, and investor pitch collateral for startup clients—work that helped raise over $82M in capital and funding.