Multi-disciplinary designer with a track record of leading creative teams in building thoughtful, user-centered experiences.

Expertise

Operations

Agile Methodology

Design Leadership

Design Ops

Info Architecture

Project Management

Design

Animation

Brand Identity

Creative Direction

Design Systems

Illustration

Interactive Prototyping

Logo Design

Presentation Design

Print Design

Product Design

UI & Visual Design

User Testing

UX & Market Research

Approach

Whether designing or leading, I strive to always incorporate the following tenets into my approach and process:

01

Lead with empathy and curiosity

02

Design with anticipation and attention to detail

03

Lean on documented processes, single sources of truth

04

Collaborate and communicate across teams, always

05

Build scalable, component-based design systems

06

Aim for emotional resonance

Experience

2025, 2013
Asian American International Film Festival


Lead Designer

Developed visual theme and branding for Asian CineVision’s 36th and 48th annual film festivals, overseeing a team of designers on execution across digital and print distribution channels.

2021-24
Rapptr Labs


Chief Creative Officer (2023-24)
Director of Design (2022)
Senior Product Designer

Built and led product design team, established design ops and SOPs, and acted as Scrum Master across all design engagements. Led VIP product work and Rapptr rebrand efforts, while also overseeing recruiting, HR, biz dev, and cross-channel brand implementation.

2016-21
Cadent (fka AdTheorent)


Senior Designer (2018-21)
Brand Designer

Led AdTheorent's rebrand and created collateral for sales, marketing, creative, and strategy arms. Partnered with agencies to concept, build, and launch rich media ad campaigns for brands like Air Canada, Bose, Harley-Davidson, VH1, MTV, Titleist, and the U.S. Dept. of Defense.

2014-15
Lumenary (fka Hyperion)


Senior Designer

Provided branding, art direction, product design, and investor pitch collateral for startup clients—work that helped raise over $82M in capital and funding.

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