Product details
Platforms
iOS
iPad
User Types
Child User (12 and younger)
Teen User (13 and older)
Adult (admin)
Feature set
Security
Single Sign On
Two Factor Authentication
Passcode Creation
Dashboard
Daily Check-In
Challenge Prompts
Badge Unlock (stickers)
Account Management
Manage Users
Content Filtering by User
Premium Subscription Tier
Payment Processing (ApplePay)
Push Notifications
Account Creation
New User Onboarding (distinct flows for children, teens, adults)
User Dashboard (JurnaRoom)
Library
Create & Edit Journals
Add & Edit Text
Native iOS/iPadOS Pencil Toolkit
User Calendar & Availability Management
Color Selection
Add Sticker
Artboard Zoom & Rotation
Share Journals
The design process began with a half-day exploratory workshop with GoZen! to align on goals and gather feature requirements. From there, I led a series of internal, iterative whiteboarding sessions to explore ideas in higher fidelity, map out initial user flows, and refine the product’s structure before passing them to a UX designer to build out low-fidelity wireframes. Once the initial low-fidelity wireframes were approved, they were sent into user testing (via. UserTesting.com) and revised based on meaningful, user feedback.
Design process flow showing how UX and brand identity are worked on in tandem
Primary user personas used throughout the design process
Preliminary UX whiteboarding, created in Figjam
Preliminary user flow charting, created in Figjam
As the feature set, user flows, and the UX were refined, I began crafting the brand identity for Jurna, shaping the visual language that would be used across the UI of the final product as well as all future Jurna marketing materials. Working closely with the client, I ensured the brand felt playful yet inclusive, thoughtfully designed to resonate with a diverse, gender-neutral audience ranging from ages 7 to 15.
Initial moodboards used for setting visual direction
As mentioned, once Jurna's brand identity was established and creative direction was set, final UI was handed off to a separate designer to complete. This final UI constitutes a majority of the app creative shown below.
Footage provided by getjurna.com
