As Director of Design and Chief Creative Officer at Rapptr, I led a comprehensive rebrand to reposition the agency as a rising leader in product strategy, design, and development. The initiative aimed to better reflect the caliber of our portfolio - which included clients like Realtor.com, Imprint, and AlterMe - and resulted in a new logo, brand identity, and social and marketing collateral. This work laid the creative foundation for Rapptr’s website redesign, which launched after my departure in 2024. Rapptr was ranked one of the Top 10 App Development Agencies by CTO Magazine in 2025.