We commenced initial legwork on ShoBizzy through a full-day client product & design workshop, from which we distilled user personas, a feature wishlist, and began the process of scoping and prioritizing those features using a MoSCoW method. From there, we spent additional sessions with the ShoBizzy team further honing the feature set through Effort/Impact Matrices. Each feature was individually weighed and prioritized on a matrix consisting along two axes: 1) level of impact on users (how critical is this feature to the product’s value proposition for each user type?) and 2) engineering and design lift (based on consults with engineering on frameworks, integrations, and dev time). Features that were desirable, but not feasible due to constraining factors such as budget and/or launch target were tabled for a later V2 release or beyond. Selected features were additionally filtered based on which platforms they would be accessible on at launch (i.e. SNPC users could create org charts on desktop web, but not mobile web), with the intent that all features would eventually be extended across all platforms where possible. Based on the feature set, I worked with ShoBizzy to map each user flow by user type and worked in sprints to then complete the UX phase, beginning with high fidelity wireframes, interactive prototyping, and user testing completed on both the agency and client sides. During the UX process, an additional designer was eventually brought on to aid with completion of the wireframes and to assist with handoff to a separate designer working on UI and engineering handoff.