
Overview
Services
Animation
Brand Identity
Creative Direction
Illustration
Presentation Design
Print Design
UX/UI Design
AdTheorent, acquired by Cadent, is an adtech company that leverages machine learning and proprietary, award-winning data science to deepen the impact of advertising campaigns for advertisers, brands, and marketers. During my tenure at AdTheorent, I was brought on to support sales and marketing teams through the production of brand materials under its existing brand identity. Eventually, I was asked to lead the company through a rebrand, creating a new visual identity that better-positioned AdTheorent as a pioneer in the adtech space, beginning with the general sales presentation, which is used by every seller within the company and in every outgoing proposal to garner new business. This rebrand would then be retroactively applied to all sales, marketing, and creative materials, eventually trickling down into all internal-facing assets used by the company and its leaders.
Overview
Services
Animation
Brand Identity
Creative Direction
Illustration
Presentation Design
Print Design
UX/UI Design
AdTheorent, acquired by Cadent, is an adtech company that leverages machine learning and proprietary, award-winning data science to deepen the impact of advertising campaigns for advertisers, brands, and marketers. During my tenure at AdTheorent, I was brought on to support sales and marketing teams through the production of brand materials under its existing brand identity. Eventually, I was asked to lead the company through a rebrand, creating a new visual identity that better-positioned AdTheorent as a pioneer in the adtech space, beginning with the general sales presentation, which is used by every seller within the company and in every outgoing proposal to garner new business. This rebrand would then be retroactively applied to all sales, marketing, and creative materials, eventually trickling down into all internal-facing assets used by the company and its leaders.
Overview
Services
Animation
Brand Identity
Creative Direction
Illustration
Presentation Design
Print Design
UX/UI Design
AdTheorent, acquired by Cadent, is an adtech company that leverages machine learning and proprietary, award-winning data science to deepen the impact of advertising campaigns for advertisers, brands, and marketers. During my tenure at AdTheorent, I was brought on to support sales and marketing teams through the production of brand materials under its existing brand identity. Eventually, I was asked to lead the company through a rebrand, creating a new visual identity that better-positioned AdTheorent as a pioneer in the adtech space, beginning with the general sales presentation, which is used by every seller within the company and in every outgoing proposal to garner new business. This rebrand would then be retroactively applied to all sales, marketing, and creative materials, eventually trickling down into all internal-facing assets used by the company and its leaders.
Overview
Services
Animation
Brand Identity
Creative Direction
Illustration
Presentation Design
Print Design
UX/UI Design
AdTheorent, acquired by Cadent, is an adtech company that leverages machine learning and proprietary, award-winning data science to deepen the impact of advertising campaigns for advertisers, brands, and marketers. During my tenure at AdTheorent, I was brought on to support sales and marketing teams through the production of brand materials under its existing brand identity. Eventually, I was asked to lead the company through a rebrand, creating a new visual identity that better-positioned AdTheorent as a pioneer in the adtech space, beginning with the general sales presentation, which is used by every seller within the company and in every outgoing proposal to garner new business. This rebrand would then be retroactively applied to all sales, marketing, and creative materials, eventually trickling down into all internal-facing assets used by the company and its leaders.
General Sales Presentation
General Sales Presentation
General Sales Presentation
General Sales Presentation








Creative Technologies
Creative Technologies
Creative Technologies
Creative Technologies




As one of AdTheorent’s core offerings, creative technology was a large focus in AdTheorent’s sales presentations - often a key differentiator in winning new contracts. In addition to designing the slide templates and layouts, I also pitched, designed, and animated all of the following creative examples shown below.
As one of AdTheorent’s core offerings, creative technology was a large focus in AdTheorent’s sales presentations - often a key differentiator in winning new contracts. In addition to designing the slide templates and layouts, I also pitched, designed, and animated all of the following creative examples shown below.
As one of AdTheorent’s core offerings, creative technology was a large focus in AdTheorent’s sales presentations - often a key differentiator in winning new contracts. In addition to designing the slide templates and layouts, I also pitched, designed, and animated all of the following creative examples shown below.
As one of AdTheorent’s core offerings, creative technology was a large focus in AdTheorent’s sales presentations - often a key differentiator in winning new contracts. In addition to designing the slide templates and layouts, I also pitched, designed, and animated all of the following creative examples shown below.
Marketing, Sales, Events
Marketing, Sales, Events
Marketing, Sales, Events
Marketing, Sales, Events





