Ulta Beauty’s Gorgeous Hair Event is an annual celebration of top haircare brands and products featuring daily deals, sales, and offers designed to help consumers shine from root to tip.
Ulta Beauty’s Gorgeous Hair Event is an annual celebration of top haircare brands and products featuring daily deals, sales, and offers designed to help consumers shine from root to tip.
Overview
Services
Animation
Creative Direction
Interactive Prototyping
User Testing
UX/UI Design
To promote Ulta Beauty’s Fall 2020 Gorgeous Hair Event campaign, I led the creative process on a series of interactive, rich media ad campaigns and dynamic, dual-language banner ads featuring daily product swaps, deals, and dynamic consumer targeting. From concept to execution, I partnered with Ulta to pitch and deliver flexible, interactive, and engaging creative that dynamically featured different products each day day of the event, spotlighting unique discounts and customer reviews for each product, while maintaining Ulta’s brand voice.
Additionally, as part of Ulta Beauty’s 2020 Holiday Beauty Blitz seasonal push, I partnered again with the Ulta team to concept and build interactive rich media units that allowed consumers to “discover the ultimate gift” for their loved ones through a gamified snow globe experience. Consumers were then encouraged to browse other gifting ideas based on the nature of their relationships.
Overview
Services
Animation
Creative Direction
Interactive Prototyping
User Testing
UX/UI Design
To promote Ulta Beauty’s Fall 2020 Gorgeous Hair Event campaign, I led the creative process on a series of interactive, rich media ad campaigns and dynamic, dual-language banner ads featuring daily product swaps, deals, and dynamic consumer targeting. From concept to execution, I partnered with Ulta to pitch and deliver flexible, interactive, and engaging creative that dynamically featured different products each day day of the event, spotlighting unique discounts and customer reviews for each product, while maintaining Ulta’s brand voice.
Additionally, as part of Ulta Beauty’s 2020 Holiday Beauty Blitz seasonal push, I partnered again with the Ulta team to concept and build interactive rich media units that allowed consumers to “discover the ultimate gift” for their loved ones through a gamified snow globe experience. Consumers were then encouraged to browse other gifting ideas based on the nature of their relationships.
Overview
Services
Animation
Creative Direction
Interactive Prototyping
User Testing
UX/UI Design
To promote Ulta Beauty’s Fall 2020 Gorgeous Hair Event campaign, I led the creative process on a series of interactive, rich media ad campaigns and dynamic, dual-language banner ads featuring daily product swaps, deals, and dynamic consumer targeting. From concept to execution, I partnered with Ulta to pitch and deliver flexible, interactive, and engaging creative that dynamically featured different products each day day of the event, spotlighting unique discounts and customer reviews for each product, while maintaining Ulta’s brand voice.
Additionally, as part of Ulta Beauty’s 2020 Holiday Beauty Blitz seasonal push, I partnered again with the Ulta team to concept and build interactive rich media units that allowed consumers to “discover the ultimate gift” for their loved ones through a gamified snow globe experience. Consumers were then encouraged to browse other gifting ideas based on the nature of their relationships.
Overview
Services
Animation
Creative Direction
Interactive Prototyping
User Testing
UX/UI Design
To promote Ulta Beauty’s Fall 2020 Gorgeous Hair Event campaign, I led the creative process on a series of interactive, rich media ad campaigns and dynamic, dual-language banner ads featuring daily product swaps, deals, and dynamic consumer targeting. From concept to execution, I partnered with Ulta to pitch and deliver flexible, interactive, and engaging creative that dynamically featured different products each day day of the event, spotlighting unique discounts and customer reviews for each product, while maintaining Ulta’s brand voice.
Additionally, as part of Ulta Beauty’s 2020 Holiday Beauty Blitz seasonal push, I partnered again with the Ulta team to concept and build interactive rich media units that allowed consumers to “discover the ultimate gift” for their loved ones through a gamified snow globe experience. Consumers were then encouraged to browse other gifting ideas based on the nature of their relationships.
Gorgeous Hair Event creative
Gorgeous Hair Event creative
Gorgeous Hair Event creative
Proposed unit
Proposed unit
Built unit
Built unit
Holiday Beauty Blitz creative
Holiday Beauty Blitz creative
Holiday Beauty Blitz creative
