Air Canada, in an effort to promote their roster of direct flights, sought help in building engaging, immersive mobile rich media units that would highlight Air Canada’s non-stop destinations and entice users to explore local sites in each of these cities. Through an RFP process, I concepted and proposed the following rich media units I then built and launched in a live campaign once the proposal was one. Two units with distinct functionality were built: 1) a randomizing quiz unit that would offer inspiration for future trip-planning based on Air Canada’s non-stop flight destinations and 2) a minimal gallery-type unit that focused on sleek animation to drive excitement about various flight destinations.