Looking to broaden reach and build on brand engagement among a younger, millennial audience for seasons 11, 12, and 13 of RuPaul’s Drag Race, I was hired to concept, art direct, and build mobile rich media experiences for VH1. Each unit is designed to allow users to guide their own experience in learning about individual cast members, while also ramping up excitement for season themes, premieres and weekly releases. I built A fully interactive mobile rich media unit was concepted, built, and run for each season. All units were built in Celtra. A demo of the latest unit as well as interactive demos of all three builds can be found below.