ShapeUp is an iOS and Android app that helps users translate fitness goals into collaborative team activities that users can participate in with friends or strangers from across the globe through team and individual challenges. Looking to revamp the initial app design, I was brought in to redesign the entire user experience across platforms and to reskin the app with an updated look & feel. Following the design phase, I created brand guidelines and technical spec sheets for handoff to ShapeUp’s developers. Following that handoff, ShapeUp Inc. was acquired by Richard Branson’s Virgin Group.