Victor is a virtual reality (VR) application designed to aid users in overcoming negativity manifested in the form of fear and stress in order to make meaningful, positive change and achieve meaningful success in their lives through immersive meditation. I was brought on to Victor to develop their logo and visual identity, which would then be applied to their seed funding investor presentation. During the process of developing this identity, I worked with Victor’s team to explore multiple brand colorways and to apply the final selection to a series of custom illustrations that were then used throughout their seed funding presentation and in other funding materials.