Established in 1978 by Asian CineVision (ACV), the Asian American International Film Festival (AAIFF) is the premier showcase for the best independent Asian, Asian diaspora and Pacific Islander cinema.
Established in 1978 by Asian CineVision (ACV), the Asian American International Film Festival (AAIFF) is the premier showcase for the best independent Asian, Asian diaspora and Pacific Islander cinema.
Overview
Services
Brand Identity
Creative Direction
Print Design
As the lead designer (and only designer) for the 36th annual Asian American International Film Festival in 2013, I was contracted to work with the organization’s Executive Director John Woo to design and creatively oversee the development of the festival’s overarching theme and design for all print and online materials for distribution prior to, during, and after the festival. Leveraging assets from “Linsanity,” the festival’s opening presentation, the broader theme leaned into athletic motifs and modern treatments of digital scoreboard UI, while also weaving in elements of Asian CineVision’s own brand identity.
Materials produced for the festival were largely intended print distribution, including a 16-page mail-out accordion brochure and postcard, festival poster, 96-page festival program book, quarter and half-page New York Times ads, full page Timeout ads, press passes, on-site festival posters, and sponsor step-and-repeats. On the digital front, assets produced included standard digital banner ads and assets used in all video team productions.
Overview
Services
Brand Identity
Creative Direction
Print Design
As the lead designer (and only designer) for the 36th annual Asian American International Film Festival in 2013, I was contracted to work with the organization’s Executive Director John Woo to design and creatively oversee the development of the festival’s overarching theme and design for all print and online materials for distribution prior to, during, and after the festival. Leveraging assets from “Linsanity,” the festival’s opening presentation, the broader theme leaned into athletic motifs and modern treatments of digital scoreboard UI, while also weaving in elements of Asian CineVision’s own brand identity.
Materials produced for the festival were largely intended print distribution, including a 16-page mail-out accordion brochure and postcard, festival poster, 96-page festival program book, quarter and half-page New York Times ads, full page Timeout ads, press passes, on-site festival posters, and sponsor step-and-repeats. On the digital front, assets produced included standard digital banner ads and assets used in all video team productions.
Overview
Services
Brand Identity
Creative Direction
Print Design
As the lead designer (and only designer) for the 36th annual Asian American International Film Festival in 2013, I was contracted to work with the organization’s Executive Director John Woo to design and creatively oversee the development of the festival’s overarching theme and design for all print and online materials for distribution prior to, during, and after the festival. Leveraging assets from “Linsanity,” the festival’s opening presentation, the broader theme leaned into athletic motifs and modern treatments of digital scoreboard UI, while also weaving in elements of Asian CineVision’s own brand identity.
Materials produced for the festival were largely intended print distribution, including a 16-page mail-out accordion brochure and postcard, festival poster, 96-page festival program book, quarter and half-page New York Times ads, full page Timeout ads, press passes, on-site festival posters, and sponsor step-and-repeats. On the digital front, assets produced included standard digital banner ads and assets used in all video team productions.
Overview
Services
Brand Identity
Creative Direction
Print Design
Item 4
As the lead designer (and only designer) for the 36th annual Asian American International Film Festival in 2013, I was contracted to work with the organization’s Executive Director John Woo to design and creatively oversee the development of the festival’s overarching theme and design for all print and online materials for distribution prior to, during, and after the festival. Leveraging assets from “Linsanity,” the festival’s opening presentation, the broader theme leaned into athletic motifs and modern treatments of digital scoreboard UI, while also weaving in elements of Asian CineVision’s own brand identity.
Materials produced for the festival were largely intended print distribution, including a 16-page mail-out accordion brochure and postcard, festival poster, 96-page festival program book, quarter and half-page New York Times ads, full page Timeout ads, press passes, on-site festival posters, and sponsor step-and-repeats. On the digital front, assets produced included standard digital banner ads and assets used in all video team productions.
