Project Overview

 

Art Direction, UI/UX (mobile, web)

NewsDriver is a PR platform company that, as part of its services, converts press releases and long-form content into visually compelling fast-paced stories called story drivers. Looking to expand their library of story driver designs, I was hired to design a number of separate story drivers, which were later templatized for use with future clients. Additionally, I was hired by NewsDriver to create a client-facing single-page website outlining the creative process of creating story drivers from client handoff to release.

Final Product

 

Mobile UI/UX for a number of separate story drivers including Lincoln x NeYo, Ipswitch, Lululemon, and Web.com. Web UI/UX for a single-page website on NewsDriver’s creative process.