Project Overview
Animation, Art Direction, UX/UI (mobile)
Air Canada, in an effort to promote their roster of direct flights, sought help in building engaging, immersive mobile units that would highlight Air Canada’s non-stop destinations and entice users to explore local sites in each of these cities.
Final Product
I concepted and built rich media for two distinct concepts: 1) a randomizing quiz unit that would offer inspiration for future trip-planning based on Air Canada’s non-stop flight destinations and 2) a minimal gallery-type unit that focused on sleek animation to drive excitement about various flight destinations.
